Italian roots, Nawlin’s soul. Nashville native, now based in my dream city: the Big Easy. My passion is helping you share your passion!
Hey there, I’m Casey.
My childhood dream job was to be an astronaut, and I haven’t stopped exploring yet. As a creative, pop culture guru, cat lover, and storyteller, my goal is to pursue opportunities that bring out the best in me while illuminating the light with others.
Content Marketing Skills + Certifications
Blogging
SEO
Social Media Management
Copy Editing
Digital Strategy
Project Management
Humor + Positivity
Collaboration
Mediation + Kindness
Forever Student
Google Analytics Certification
Google Ads Certification
SEO Writing Masterclass by Surfer
HubSpot SEO Certification
Work Experience
Content Marketing Manager, High Level Marketing
2022 (Present)
• Trained and empowered a team of 10 junior content specialists and freelancers, who strengthened the company culture and enhanced productivity by 200%.
• Implemented a digital strategy and process for optimizing website copy, leading to an average increase of 1% in organic traffic.
• Reorganized team content project deadlines, while simultaneously building internal processes, for a more structured and effective delivery to clients.
• Advanced content marketing tactics for HLM’s top revenue-generating clients.
Associate Content Marketing Manager, High Level Marketing
2021
• Hired and mentored two new team members, supervised a team of 10 content associates, and consistently advocated for the value of each content team member.
• Wrote blogs, website copy, email campaigns, social media, and paid search ads for our Tier 1 clients, contributing to over $1 million in revenue for HLM.
• Established a digital strategy and process for creating and optimizing website copy, leading to increased organic traffic and conversions.
Senior Content Marketing Specialist, Bell Media
2019-2021
• Created content calendars, developed digital marketing strategies, and delivered copywriting projects for over 20 clients monthly.
• Worked together with project managers, SEO specialists, designers, web developers, and clients to create consistent and compelling digital marketing campaigns, resulting in a 99% retention rate year over year.
Content Marketing Specialist, Bell Media
2019-2020
• Created content calendars, wrote blogs and social media posts, and delivered copywriting projects for over 10 clients monthly.
• Managed monthly blogging clients, scheduled and conducted interviews, performed peer edits, and communicated directly with clients for approval.
Freelance Copywriter + Editor, Self-Employed
2018-2020
• Performed industry and keyword research, created branding guidelines, and developed a brand voice and tone on digital and print content marketing materials for five consistent clients over two years.
Casey Cappa | Senior Copywriter + Editor 